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Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast / editor-in-chief, Michael Geoghegan ; by Greg Cangialosi ... [et al.].
- Format:
- Book
- Language:
- English
- Subjects (All):
- Webcasting.
- Marketing.
- Physical Description:
- 1 online resource (447 p.)
- Edition:
- 1st edition
- Place of Publication:
- Amsterdam ; Boston : Focal Press, Elsevier, c2008.
- Language Note:
- English
- System Details:
- text file
- Summary:
- Exclusive Podcast Academy training now available in a book!Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest
- Contents:
- The podcasting revolution / by Greg Cangialosi
- Leveraging the shift to social media / by Greg Cangialosi
- The emergence of corporate podcasting / by Greg Cangialosi
- Internal considerations for podcasting / by Greg Cangialosi
- Planning your podcast / by Ryan Irelan
- Pre-production decisions / by Ryan Irelan
- Podcast production / by Ryan Irelan
- Podcast post-production / by Ryan Irelan
- Legal issues / by Colette Vogele
- RSS : the plumbing behind the medium / by Ryan Irelan
- Getting your podcast out there / by Greg Cangialosi
- Online marketing tactics that generate results / by Greg Cangialosi
- Building community and interactivity / by Greg Cangialosi
- Show me the metrics / by Greg Cangialosi
- Making money with your podcast / by Tim Borquin
- Putting it all together / by Greg Cangialosi.
- Notes:
- Includes index.
- ISBN:
- 9786611033859
- 9781136031946
- 1136031944
- 9781281033857
- 1281033855
- 9780080552873
- 0080552870
- OCLC:
- 476109908
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