Beyond powerful radio : a communicator's guide to the Internet age : news, talk, information & personality for broadcasting, podcasting, Internet, radio / Valerie Geller ; edited by Turi Ryder.

Format:

Book

Author/Creator:

Geller, Valerie.

Contributor:

Ryder, Turi.

Language:

English

Subjects (All):

Radio broadcasting.

Radio broadcasters.

Broadcast journalism.

Webcasting.

Internet radio broadcasting.

Physical Description:

1 online resource (538 p.)

Edition:

2nd ed.

Other Title:

Beyond powerful radio : a communicator's guide to the Internet age : news, talk, information and personality for broadcasting, podcasting, Internet, radio

Place of Publication:

Oxford [U.K.] ; Burlington, Mass. : Focal Press, an imprint of Elsevier, 2011.

Language Note:

English

System Details:

text file

Summary:

Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons

Contents:

pt. 1. Tools : creating content for any platform

pt. 2. Storytelling & voice

pt. 3. Creating powerful news

pt. 4. Working across multi-platforms

pt. 5. Marketing content

pt. 6. Making money

pt. 7. Understanding the audience

pt. 8. Final notes.

Notes:

"Revised new edition"--Cover.

Includes bibliographical references and index.

ISBN:

9786613171337

9781136023934

1136023933

9781136023941

1136023941

9781283171335

1283171333

9780240522258

0240522257

OCLC:

727648969