Marketing to moviegoers : a handbook of strategies used by major studios and independents / Robert Marich.

Format:

Book

Author/Creator:

Marich, Robert, author.

Language:

English

Subjects (All):

Motion pictures--Marketing.

Motion pictures.

Motion pictures--Distribution.

Physical Description:

1 online resource (313 p.)

Edition:

1st edition

Other Title:

Photography in the digital age

Handbook of strategies used by major studios and independents

Place of Publication:

Boston : Focal Press, 2005.

Language Note:

English

System Details:

text file

Summary:

""Marketing to Moviegoers"" is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know.This book will be indispensable for film marketing exec

Contents:

Cover; Marketing to Moviegoers; Copyright; Contents; Preface; Introduction; Chapter 1. Creative Strategy; Chapter 2. Market Research; Chapter 3. Paid Media Advertising; Chapter 4. Promotional Tie-Ins/Product Placement; Chapter 5. Merchandising; Chapter 6. Publicity; Chapter 7. Distribution to Theaters; Chapter 8. Exhibition; Chapter 9. Major Studios; Chapter 10. Independent Distributors; Chapter 11. Foreign Language Films; Chapter 12. Prints & Advertising Funds; Glossary; Bibliography; Index

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 287) and index.

ISBN:

9786611005863

9781136068621

1136068627

9781281005861

128100586X

9780080491776

0080491774

OCLC:

469604913