The business of streaming and digital media / Dan Rayburn, Michael Hoch.

Format:

Book

Author/Creator:

Rayburn, Dan, author.

Contributor:

Hoch, Michael.

Language:

English

Subjects (All):

Business enterprises--Computer networks.

Business enterprises.

Streaming technology (Telecommunications).

Digital media.

Physical Description:

1 online resource (236 p.)

Edition:

1st edition

Place of Publication:

Amsterdam ; Burlington, Mass. : Focal Press, 2005.

Language Note:

English

System Details:

text file

Summary:

This book answers the question, ""What is the value of using streaming and digital media for my business and what can I expect in return?"" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital

Contents:

Cover; The Business of Streaming and Digital Media; Copyright; Contents; Acknowledgements; Introduction; About the authors; The current state of the streaming and digital media industry; What this book will give you; How this book is organized; Who should read this book; Hard facts and numbers; Support-we're here to help; Further reading; CHAPTER 1 Why Get into Streaming and Digital Media?; 1.1 The key question is not can you build a streaming business, but should you?; 1.1.1 Digital media's rapid rise; 1.1.2 When technology becomes a business

1.1.3 Out of the technology ashes and into the fiscal fire 1.2 Using digital media for revenue generation: the value in managing your own content, channels, and customers; 1.2.1 Content monetization; 1.2.2 Channel control; 1.2.3 Customer contact; 1.3 Using digital media to reduce costs and increase communication: leveraging digital media for different applications; 1.3.1 Telecommunication expense; 1.3.2 Customer service; 1.3.3 Information quality; 1.4 Early successes show big returns if they're done right; 1.4.1 Case study: Starbucks; 1.4.2 Case study: New England Cable News (NECN)

CHAPTER 2 Technology Primer: The Basics of Streaming and Digital Media 2.1 Introduction to streaming and digital media technologies; 2.1.1 Internet basics: built for reliability, not quality; 2.1.2 Static versus streaming at the content level; 2.1.3 Enter streaming media; 2.1.4 Streaming across the Internet; 2.1.5 Internet distance does not equal geographic distance; 2.2 Technical variations of Internet media from traditional broadcasting; 2.3 The fundamental difference in cost structures between the old and new

2.3.1 Traditional broadcasting cost structures are heavy on fixed, low on variable 2.3.2 Streaming media cost structures are low on fixed, heavy on variable; 2.4 Why broadcast quality is different from Internet quality; 2.4.1 Start-up time; 2.4.2 Playback consistency; 2.4.3 Playback size (for video); 2.5 Typical quality measurements for streaming and digital media; 2.5.1 Why Nielsen and Arbitron have had trouble measuring a digital media audience; 2.6 Content security: digital media means a user can record an exact copy; 2.6.1 Digital rights management and content encryption

2.6.2 Walled gardens 2.6.3 The "cheap and easy access" security strategy; 2.6.4 PC client content/download managers; 2.7 Case studies; 2.7.1 palmOne; 2.7.2 Ernst & Young; CHAPTER 3 The Four Keys to a Profitable Streaming or Digital Media Business; 3.1 Given these technology issues, what should you focus on when building your digital media business?; 3.2 Four key principles of a stable digital media strategy: scalability, security, intelligence, and quality; 3.3 Scalability: a scalable delivery strategy can cut delivery costs over traditional broadcast

3.4 Security: digital rights management (DRM) security technologies make streaming and digital media safe and sound

Notes:

Includes index.

ISBN:

9786611008703

9781136036828

1136036822

9781281008701

1281008702

9781423708285

1423708288

9780080476339

0080476333

OCLC:

60660842