TV commercials : how to make them, or, how big is the boat? / Ivan Cury.

Format:

Book

Author/Creator:

Cury, Ivan.

Language:

English

Subjects (All):

Television advertising.

Television--Production and direction.

Television.

Television commercials.

Physical Description:

1 online resource (243 p.)

Edition:

1st edition

Other Title:

Television commercials

Place of Publication:

Amsterdam ; New York : Elsevier, c2005.

Language Note:

English

System Details:

text file

Summary:

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

Contents:

Cover; Title Page; Copyright Page; Table of Contents; Preface; Chapter 1 Introduction; Chapter 2 Client; How to Proceed; Choices; Producing the Spot; Low Budget: Up to 25,000; Midbudget: 25,000 to 250,000; Shooting Begins; Production; Postproduction; High Budget: Over 250,000; Chapter 3 Agency; Getting Considered; Defining the Client's Needs; Finding a Strategy; Research; Creating the Commercial; Once the Account Is "In House"; Scheduling; Choosing a Production Company; Casting; Props; Audio; At the Shoot; Names and Codes; Edit Session; Offline/Online; Final Details

Chapter 4 PreproductionLow-Budget Production; Medium- and High-Budget Commercials; Bid Template; Once the Bid Is Accepted; The Go-Ahead; Chapter 5 Production; Low Budget; Medium- and High-Budget Shoots; Shot Procedure; Multiple-Camera Shoots; Keeping a Log; Extra Shots and Wrapping Up; Director's Business; Shoot Basics; DP; Film/Tape; Magazines; Body; Head; Tripod/Dolly/Crane; Lenses; Instruments; Light Box; Grips; C-stands; Grip Gear; At the Sweep Table Shoot; Props; Food; Medium Budget: Location Shoot; Storyboard; Schedule; Setting; DP; Audio; Gaffer/Key Grip; Set/Props

High Budget: MusicalStoryboard; Schedule; Setting; Audio; Set and Props; Makeup; Costumes; Chapter 6 Postproduction: Editing; Timeline; Current Practices; Editing Work Styles; Low-Budget Commercials; Middle and High End Commercials; Editing Process; Chapter 7 Post-Plus-Audio/Graphics/Animation; Audio; Preproduction; Voice-over; Music; Music Stock Libraries; Sound Effects; Dialogue; Post Sound; The Mix; Graphics; Animation; Chapter 8 Research; Chapter 9 Specialists; Main Production Staff; Director; Producer; Assistant and Associate Producers; Assistant Director; Second Assistant Director

Associate DirectorFloor or Stage Manager; Unit Manager; Location Scout/Location Manager; Production Manager; Studio Supervisor; Script Supervisor; Camera Personnel; DP; Camera Operator; First Assistant Camera Operator; Second Assistant Camera; Engineering; Audio; The Recordist; Mic Handler or Boom Operator; Audio Playback Operator; Talent; Agents; Casting Director; Animal Handlers; Designer/Art Director; Set Designers; Art Director; Prop Rental; Makeup; Hair Designers; Costumes; Costume Designer; Wardrobe; Special Effects Designers; Production Crew; Specialized Production Crew Members

AnimationExplosive Experts; Generator Operator; Graphics; Greenspeople; Home Economist; Insurance; Lab; Management Services; Martial Arts; Miniatures; Music and Sound Effects; Rental Facility; Still Photographer; Teleprompter Operator; Transportation; Security; Stunt Work; Teachers; Chapter 10 Useful Forms and Reference Material; Guilds, Unions, Associations, and Internet Sites; Below the Line; Sources; Sample Bid Documents; Sample Research Questions; Job Hunting; Bibliography; Index

Notes:

Description based upon print version of record.

Includes bibliography references (p. 225-226) and index.

ISBN:

9786611008697

9781136070297

113607029X

9781136070303

1136070303

9781281008695

1281008699

9781423707998

1423707990

9780080479019

0080479014

OCLC:

437146324