Streaming and digital media : understanding the business and technology / by Dan Rayburn.

Format:

Book

Author/Creator:

Rayburn, Dan.

Series:

NAB executive technology briefings.

NAB executive technology briefings

Language:

English

Subjects (All):

Streaming technology (Telecommunications).

Video recordings industry.

Physical Description:

1 online resource (265 p.)

Edition:

1st edition

Place of Publication:

Amsterdam : Focal Press, c2007.

Language Note:

English

System Details:

text file

Summary:

Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is

Contents:

Cover; Streaming and Digital Media: Understanding the Business and Technology; Copyright; Contents; Acknowledgments; About the Author; Introduction; 1. Why Get into Streaming and Digital Media?; The Key Question Is Not Can You Build a Streaming Business, But Should You?; Using Digital Media for Revenue Generation: The Value in Managing Your Own Content, Channels, and Customers; Using Digital Media to Reduce Costs and Increase Communication: Leveraging Digital Media for Different Applications; Early Successes Show Big Returns If They're Done Right

2. Technology Primer: The Basics of Streaming and Digital MediaIntroduction to Streaming and Digital Media Technologies; Technical Variations of Internet Media from Traditional Broadcasting; The Fundamental Difference in Cost Structures Between the Old and New; Why Broadcast Quality is Different From Internet Quality; Typical Quality Measurements for Streaming and Digital Media; Content Security: Digital Media Means a User Can Record an Exact Copy; 3. The Four Keys to a Profitable Streaming or Digital Media Business

Given These Technology Issues, What Should You Focus on When Building Your Digital Media Business?Four Key Principles of a Stable Digital Media Strategy: Scalability, Security, Intelligence, and Quality; Scalability: A Scalable Delivery Strategy Can Cut Delivery Costs Over Traditional Broadcast; Security: Digital Rights Management (DRM) Security Technologies Make Streaming and Digital Media Safe and Sound; Intelligence: Getting Accurate, Reliable, Usable Usage and Audience Intelligence; Quality: Assuring Media Fidelity and Quality When Delivering Content Over the Internet

4. It's Not Child's Play: Learning From the Pitfalls of the Past Three YearsIn the Internet Land Grab and Rush for Revenue, Early Companies Forgot to Manage the Costs for Streaming and Digital Delivery; You Can Avoid the Top Four Mistakes Made in the Early Days by Understanding the Business Impact of Licensing, Security, Distribution, and Quality; Don't Let Your Strategy Get Sidetracked by the Media Player Market Share Numbers; The Changing Value of CDNs for Streaming and Digital Media Distribution; The Most Common Outsourced Application-Live Webcasting

Quality Is So Important It Deserves Its Own Chapter-Chapter 55. Quality and Content Are King and Queen of the Digital Media Realm; If You Don't Have Good Content or Sufficient Quality, Don't Bother; The Definitions of "Good Content" and "Sufficient Quality" Change Depending Upon Your Target Audience, Usage, Price Charged, etc; Some Content is Excellent for Streaming or Digital Media, While Others are Unsuitable; When Determining the Best Quality for Your Company, Make Sure You Understand the Four Sides of the Digital Media "Business Square"

If You Change Audience Size, Then You'll Have to Change Your Delivery Strategy

Notes:

Includes index.

ISBN:

9786612618437

9781136032172

1136032177

9781136032189

1136032185

9781282618435

1282618431

9780080927596

0080927599

OCLC:

700688879