Writing for visual media / Anthony Friedmann.

Format:

Book

Author/Creator:

Friedmann, Anthony.

Language:

English

Subjects (All):

Mass media--Authorship.

Mass media.

Visual communication.

Physical Description:

1 online resource (xxiii, 361 p. ) ill. ; 1 DVD-ROM (sd., col. ; 4 3/4 in.)

Edition:

2nd ed.

Place of Publication:

Burlington, MA : Focal Press, ©2006.

Language Note:

English

System Details:

text file

Summary:

This book looks at the fundamental problems a writer faces as a beginner learning to create content for media that is to be seen rather than read. It takes you from basic concepts to a first level of practice through explicit methods that train you to consistently identify a communications problem, think it through, and find a resolution before beginning to write. Through successive exercises, Writing for Visual Media helps you acquire the basic skills and confidence you need to write effective films, corporate and training videos, documentaries, ads, PSAs, TV series, and other types of visual narrative. A new chapter looks at adaptation as a specific script writing problem. Writing for Visual Media also lays a foundation for understanding interactive media and writing for non-linear content with new chapters that cover writing for the web, interactive corporate communication, instructional media, and video games. This book will make you aware of current electronic writing tools and scriptwriting software through a companion DVD, which offers links to demos and enriches the content of the printed book with video, audio, and sample scripts. Scripts are linked to video clips that are the produced result of the words on a script page. The DVD demonstrates the visual language of scriptwriting (shots, basic camera movement, transitions, et cetera) discussed in the book by means of an interactive, illustrated glossary (video and stills) of terms and concepts.

Contents:

part Part One: Defining the Problem

chapter 1 1Describing One Medium Through Another

chapter 2 2Describing Sight and Sound

chapter 3 3The Stages of Script Development

chapter 4 4A Seven-Step Method for Developing a Creative Concept

part Part Two: Solving Communication Problems with Visual Media

chapter 5 5Ads and PSAs: Copywriting for Visual Media

chapter 6 6Corporate Communications

chapter 7 7Training, Instruction and Education

chapter 8 8Documentary and Nonfiction Narratives

part Part Three: Entertaining with Visual Media

chapter 9 9Dramatic Structure and Form

chapter 10 10Writing Techniques for Long Form Scripts

chapter 11 11Writing Techniques for Adaptation

chapter 12 12Television Series, Sitcoms, and Soaps

part Part Four: Writing for Non-Linear and Interactive Media

chapter 13 13Writing and Interactive Design

chapter 14 14Writing for Interactive Communications

chapter 15 15Writing for Interactive Entertainment

part Part Five: Anticipating Professional Issues

chapter 16 16You Can Get Paid to Do This.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references (p. 351-356) and index.

OCLC-licensed vendor bibliographic record.

ISBN:

9786612540165

978024080726X

9780080521350

0080521355

9781136028106

1136028102

9781282540163

1282540165

OCLC:

662458726