An introduction to writing for electronic media : scriptwriting essentials across the genres / Robert B. Musburger.

Format:

Book

Author/Creator:

Musburger, Robert B.

Language:

English

Subjects (All):

Mass media--Authorship.

Mass media.

Authorship.

Physical Description:

1 online resource (358 p.)

Edition:

1st edition

Place of Publication:

Amsterdam ; Boston : Focal Press, c2007.

Language Note:

English

System Details:

text file

Summary:

Christopher H. SterlingGeorge Washington University* Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Wri

Contents:

Cover; An Introduction to Writing for Electronic Media: Scriptwriting Essentials Across the Genres; Copyright; Contents; Preface; Acknowledgments; CHAPTER 1 Getting Started: Loading the Application and Sharpening the Pencil; Introduction; Background; Script Variations; Media Differences; Basic Writing Skills; Language of Discrimination; The Law and Censorship; The Audience and Distribution; Summary; Be Sure To...; Exercises; Additional Sources; CHAPTER 2 Media Production for Writers; Introduction; Writer's Relationship with Production; What Is Production?; Why Production for Writers?

The Language of ProductionVideo Production Techniques; Audio Production Techniques; Digital and Web Production Techniques; Summary; Be Sure To...; Exercises; Additional Sources; CHAPTER 3 Spots: Public Service Announcements, Program Promotions, and Commercials; Introduction; Background; Public Service Announcements; Promotional Announcements; Commercial Announcements; Audience Analysis; Ethics; The Law; Writing Spot Copy; Copywriting; Copy Formatting; Instructions for Dual-Column Format Using Microsoft Word; Instructions for Single-Column Format Using Microsoft Word; Production Values; Summary

Be Sure To...Exercises; Additional Sources; CHAPTER 4 News; Introduction; The Fourth Estate; Print Newswriting Basics; Electronic Newswriting Basics; Newswriting Guidelines; Interviewing; Know Your Stylebook-Objectivity and Fairness; Radio Newswriting; Television Newswriting; Internet Newswriting; Summary; Be Sure To...; Exercises; Additional Sources; CHAPTER 5 Documentaries; Introduction; Background; Types of Documentaries; Script and Production Patterns; Sponsored Documentaries, Biographies, and Docudramas; Docudramas; Documentary Preproduction Process; Documentary Formats

Writing a DocumentarySummary; Be Sure To...; Exercises; Additional Sources; CHAPTER 6 Informational Productions; Introduction; Background; Writing Corporate Media Scripts; Writing Educational Media Scripts; Summary; Be Sure To...; Exercises; Additional Sources; CHAPTER 7 Animation; Introduction; Background; The Production Process; The Writing Process; Writing Techniques; Summary; Be Sure To...; Exercises; Additional Sources; CHAPTER 8 Games; Introduction; Background; Types of Games; Writing Game Scripts; Script Formats; Developing Plot and Action Lines; Summary; Be Sure To...; Exercises

Additional SourcesCHAPTER 9 Drama; Introduction; Background; Stages of Scriptwriting; Dramatic Script Formats; Summary; Be Sure To...; Exercises; Additional Sources; CHAPTER 10 The Internet; Introduction; Background; Types of Internet Messages; E-Mail; World Wide Web; Types of Web Sites; E-Commerce; Streaming Media; Audio Streaming; Video Streaming; Writing for the Internet; E-Mail, Chat Lines, and Instant Messaging; Newsgroups and Blogs; Interactive Producing; Interactive Writing; Electronic Commerce; Internet Problems; Summary; Be Sure To...; Exercises; Additional Sources; CHAPTER 11 Future

Introduction

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786612540240

9781136033131

1136033130

9781136033148

1136033149

9781282540248

1282540246

9780080546452

0080546455

OCLC:

635293605