1 option
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / David Meerman Scott.
- Format:
- Book
- Author/Creator:
- Scott, David Meerman, author.
- Series:
- Gale eBooks
- Language:
- English
- Subjects (All):
- Internet marketing.
- Public relations.
- Physical Description:
- 1 online resource (xxiii, 439 pages) : illustrations
- Edition:
- 4th ed.
- Other Title:
- New rules of marketing and public relations
- How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
- Place of Publication:
- Hoboken, New Jersey : Wiley, 2013.
- Language Note:
- English
- System Details:
- text file
- Summary:
- The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organization
- Contents:
- 7 The New Rules of News Releases
- Notes:
- Includes index.
- Includes bibliographical references and index.
- Description based on print version record and CIP data provided by publisher.
- ISBN:
- 9781118711071
- 1118711076
- 9781118711200
- 1118711203
- OCLC:
- 830992946
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.