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Branding for the public sector : how to develop successful brands in the sector where image is power
- Format:
- Book
- Author/Creator:
- Temporal, Paul, Author.
- Language:
- English
- Subjects (All):
- Government marketing.
- Government publicity.
- Public relations and politics.
- Branding (Marketing).
- Physical Description:
- 1 online resource (288 pages)
- Edition:
- 1st edition
- Place of Publication:
- Chichester West Sussex Wiley 2014
- Language Note:
- English
- System Details:
- text file
- Summary:
- How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector. Presents strategies and actions for building a powerful, memorable public sector brand Explains why the public sector will be the next huge growth sector in branding Explores the competencies needed to successfully manage a public sector brand
- Contents:
- The importance of branding and building brand strategy
- The public sector and branding
- Public sector brand categories
- The nation brand effect and brand architecture
- Building a power public sector brand : visions, values, emotions and personalities
- Brand positioning
- Implementing and managing public sector brands
- Public sector brand management
- Brand communications strategy
- Brand engagement
- Tracking brand success
- The future of public sector branding.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references and index.
- OCLC:
- 905091790
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