The graphic designer's guide to portfolio design / Debbie Rose Myers.

Format:

Book

Author/Creator:

Myers, Debbie Rose.

Language:

English

Subjects (All):

Art portfolios--Design.

Art portfolios.

Computer graphics.

Design services--Marketing.

Design services.

Graphic arts--Vocational guidance.

Graphic arts.

Physical Description:

1 online resource (338 p.)

Edition:

3rd ed.

Place of Publication:

Hoboken, N.J.: Wiley, c2014.

Hoboken, New Jersey : Wiley, [2014]

Language Note:

English

System Details:

text file

Summary:

Landing a job in graphic design or multimedia starts with the creation of a portfolio that showcases a student's best work. With sample portfolios, interviews with leaders in graphic design and advertising industries, and step-by-step instruction for creating professional print and digital portfolios, this book helps students successfully transition from design student to design professional. Now fully updated, it is the only guide to creating job-winning print-based and digital portfolios specifically for graphic designers.

Contents:

Contents; Preface; Acknowledgments; Chapter 1: The Portfolio Process-Start to Finish; You Need a Portfolio; A Portfolio Must Stand Alone; Start Building Your Portfolio; Tailor the Portfolio to Your Area of Specialization; Be Prepared; Chapter 2: Planning Your Portfolio; Concept; Content; Follow-through; Career Development Checklist; Layout and Design Evaluation Sheet; Chapter 3: The Traditional Portfolio: The Résumé, Cover Letter, and Business Card; What Goes into the Written Part of Your Portfolio?; The Résumé; Cover Letter; Business Card; Designing Your Self-Promotional Package

Chapter 4: The Traditional Portfolio: Design and Art ProjectsOrganizing Your Portfolio; Professional Portfolio Presentation; Additional Display Guidelines; Portfolios for Different Design Disciplines; The Rough Book and the Sketchbook; The Artist's Statement; Chapter 5: The Digital Portfolio: CD-ROMs, DVDs, and Web Sites; CD-ROM/DVD- or Web-Based Portfolio?; Size and Speed: Primary Criteria; Deciding Which Multimedia Authoring Program to Use; Master of the Web: Choosing a Hypertext Markup Language (HTML) Program Editor; Putting It All Together: Additional Software Options

Planning Your Web Design ProjectChapter 6: The Digital Portfolio: Technical Elements; Preparing Work for Digital Presentation; Coordinating Graphics Formats; Inserting, Resizing, and Moving Graphics; Compressing Files to Reduce Size; Using Color Spaces for Multimedia Design; Transferring Artwork into the Computer; The Lowdown on Downloads; Scaling the Learning Curve; Chapter 7: The Design Phase; Organize, Organize, Organize; Designing a Visual Theme: Making Your Portfolio Unique; Navigation: How to Get There from Here; Using Color Effectively; Color and Your Portfolio Interface; Color Wrap-up

Chapter 8: Working with TypeA Brief Lesson on Type for Multimedia Design; Using Type to Express Your Artistic Vision; Visual Organization; The Importance of Consistency; Body Copy; The Psychology of Type; Ten Rules for Good Type Design; Chapter 9: Maneuvering around Your Site; Getting There from Here; Navigation Techniques for Successful Interface Design; Strategizing Navigation; Choosing the Best Navigation System for You; Navigation Review; Chapter 10: The Web-Based Portfolio: Web Page Design; Why Web Page Design Isn't Like Page Design; Step 1: Start with a Layout

Step 2: Gather Your AssetsStep 3: Create and Code Your Interface; Step 4: Publish Your Pages; Final Thoughts; Chapter 11: The Web-Based Portfolio: Technical Elements; Do-It-Yourself Web Site Development; Finding a Web Host; Promoting Your Site; Final Thoughts; Chapter 12: Multimedia and Your Interface; Multimedia and the Digital Portfolio; Adding Audio to Your Portfolio; Meeting the Video Challenge; Chapter 13: Designer Checklists; Designer Checklist for Digital Portfolios; Design Elements Checklist; Technical Design Checklist; Miscellaneous Designer Checklist; Final Thoughts

Chapter 14: Using Social Media to Land a Great Job

Notes:

Description based upon print version of record.

Includes bibliographical references (page 320) and index.

Description based on print version record.

ISBN:

1-118-71651-5

1-118-71430-X

OCLC:

869218992