The One-Hour Business Plan: : The Simple and Practical Way to Start Anything New / McAdam, John.

Format:

Book

Author/Creator:

McAdam, John, author.

Language:

English

Subjects (All):

New business enterprises--Planning.

New business enterprises.

Business planning.

Physical Description:

1 online resource (192 pages)

Edition:

1st edition

Place of Publication:

Wiley 2013

System Details:

text file

Summary:

A guide to writing a successful business plan—in just one hour A strong business plan greatly increases a business chance of success, especially in an economic environment in which more than 50 percent of businesses fail within three years. Your business plan can serve as a foundation for your successful business. The One-Hour Business Plan , written by seasoned entrepreneur and business instructor John McAdam, helps you lay that foundation. With the help of this book, aspiring entrepreneurs can write a viable business plan in just one hour. Offers step-by-step guidance on the process of writing a business plan, with field-tested instructional techniques that are simple, strong, and easy to implement Written by John McAdam, a "been there, done that" hired CEO and serial entrepreneur with decades of real-world experience, who helps ordinary people become entrepreneurs and helps entrepreneurs become successful The One-Hour Business Plan outlines a process and a framework for creating a business plan that sets you up for success. Give your business the best odds for success, in just one hour of your time.

Contents:

Setting the Tone Introduction Module 1: What Are You Offering?: Create a Value Proposition That Makes a Stronger Business Model Module 2: Who Are You Offering To? The Customer Target Market: The Only Sustainable Source of Business Funding for the Long Term Module 3: Who Are Your Competitors? Competitive Positioning: Viewing Your Offering Through Your Customers' Eyes Module 4: What's Next? Next Steps: What Milestones and Action Plans Do for Your Business Module 5: How Much Money Will You Make? The New Offering to Cash Mini-Budget: A Simple Way to Predict How Much Money You Will Likely Make Conclusion: Pulling It All Together: Using Your One-Hour Business Plan to Earn Customers Today Final Thoughts

Notes:

Includes index.

Online resource; Title from title page (viewed September 30, 2013)

OCLC:

869832452