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Design, Culture, and Transformation—Design Thinking at IBM / Powell, Doug.
- Format:
- Video
- Author/Creator:
- Powell, Doug, author.
- Language:
- English
- Subjects (All):
- Creative ability in business.
- Success in business.
- Reengineering (Management).
- Organizational change.
- Industrial design.
- Genre:
- Electronic videos.
- Physical Description:
- 1 online resource (1 video file, approximately 10 min.)
- Edition:
- 1st edition
- Other Title:
- Design thinking at IBM
- Place of Publication:
- O'Reilly Media, Inc., 2017.
- System Details:
- video file
- Summary:
- In 2013, IBM, one of the world’s largest technology companies, set the mission to create a sustainable culture of design. The goal: bring a human-centered focus to thousands of product and service experiences. Doug Powell offers a look at how this 350,000-employee company implemented Design Thinking and is addressing the needs of their users to deliver outcomes with speed and at scale.
- Participant:
- Presenter, Doug Powell.
- Notes:
- Online resource; Title from title screen (viewed November 16, 2017)
- Title from resource description page (viewed December 19, 2017).
- OCLC:
- 1017738560
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