Reaching a global online audience / Matthew McCool.

Format:

Book

Author/Creator:

McCool, Matthew.

Series:

O'Reilly short cuts.

O'Reilly short cut

Language:

English

Subjects (All):

Globalization.

Internet marketing.

Web sites--Design.

Web sites.

Physical Description:

1 online resource (53 p.)

Edition:

1st edition

Place of Publication:

Sebastopol, California : O'Reilly, [2007]

Language Note:

English

System Details:

text file

Summary:

Internationalizing web sites used to focuson adapting currency formats, timezones, and translation. Although theseare important technical considerations,much more is required to adapt a web sitefor global users. This guide explains several of the deepestdimensions of culture and then uses theseintercultural human factors for adaptingthe interface, multimedia, architecture,and search system. Along the way, we''lllook at the impact of uncertainty, communicationcontext, social fabric, andconcepts of time, and then use these dimensionsto create better web sites forglobal users. If you design, d

Contents:

Cultural Dimensions; Overview; Culture; Culture Defined; Uncertainty Avoidance; Communication Context; Social Fabric; Time; Online; Interface; Access; Typography; Color; Justified; Emphasis; Metaphor; Customization; Multimedia; Interactivity; Animation; Audio/Video; Imagemaps; Slideshows; Backgrounds; Download; Architecture; Anatomy; Portal; Organization; Classification; Tagging; Structure; Navigation; Search; Language; Metadata; Rings; Builders; Display; Heuristic; Acknowledgment

Notes:

Description based upon print version of record.

Description based on print version record.

Other Format:

Print version: McCool, Matthew. Reaching a global online audience.

OCLC:

155852899