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233 tips and tricks for recruiting users as participants in usability studies
- Format:
- Book
- Author/Creator:
- Sova, Deborah Hinderer, Author.
- Language:
- English
- Physical Description:
- 1 online resource (144 p.) : ill.
- Edition:
- 1st edition
- Other Title:
- Two hundred thirty-three tips and tricks for recruiting users as participants in usability studies
- Place of Publication:
- [Place of publication not identified] New Riders 2010
- Language Note:
- English
- System Details:
- text file
- Summary:
- Participant recruiting for usability studies is the unglamorous foundation for all user testing. Having a systematic recruiting program in place will make a huge difference in the amount of usability testing conducted in your organization and the quality of your recruits with an immediate impact on the quality of the test results. This report from the Nielsen Norman Group tells you how to set up and manage a recruiting program, how to get the right users for specific tests, and how to deal with the users you have recruited. It also presents advice on when to outsource to a recruiting agency (for a fee) and when to use in-house recruiting.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references (p. 143-144).
- OCLC:
- 646140124
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