Next generation business strategies for the base of the pyramid : new approaches for building mutual value / [edited by] Ted London, Stuart L. Hart.

Format:

Book

Author/Creator:

London, Ted, author.

Contributor:

London, Ted, 1963-

Hart, Stuart L.

Language:

English

Subjects (All):

Social responsibility of business.

Strategic planning.

Small business--Management.

Small business.

Organizational effectiveness.

Social responsibility of business--Management.

Genre:

Electronic books.

Physical Description:

1 online resource (xxxvii, 249 p. ) ill. ;

Edition:

1st edition

Place of Publication:

Upper Saddle River, N.J. : FT Press, c2011.

Language Note:

English

System Details:

text file

Summary:

More and more enterprises are seeking to craft winning "base of the pyramid" (BoP) ventures, serving the world's four billion poorest customers while alleviating poverty at the same time. Early first-generation ventures focused primarily on selling products to this massive and growing under-served market. Many of these initiatives did not scale, and some have failed. Crucial lessons have been learned along the way, and innovators are now succeeding with a more sophisticated and nuanced approach to "BoP." These second-generation business strategies have remained invisible to many leaders in the for-profit, non-profit, and development communities--until now. In this book, Ted London, Stuart L. Hart, and nine leading BoP thought and practice leaders show how to apply today's most significant BoP innovations, techniques, and business models. London, Hart, and their contributors go beyond providing low-cost products and extending distribution reach, demonstrating how to promote market development, innovation, and capability creation "with" BoP new customers, not "at" them. Readers will learn how to reconceptualize their opportunities, create sustainable business ecosystems, design new technologies with BoP in mind, and even transform entire sectors through collaborative entrepreneurship. From start to finish, this book shares proven, "on-the-ground" insights for building scalable, profitable businesses that are sustainable, and truly can help alleviate social ills.

Contents:

Creating a fortune with the base of the pyramid / Ted London and Stuart Hart

Building better ventures with the base of the pyramid : a roadmap / Ted London

Innovation for the BoP : the patient capital approach / Robert Kennedy and Jacqueline Novogratz

Taking the green leap to the base of the pyramid / Stuart Hart

Needs, needs, everywhere, but not a BoP market to tap / Erik Simanis

A micro-level approach to understanding BoP markets / Madhu Viswanathan

Reframing design for the base of the pyramid / Patrick Whitney

BoP venture formation for scale / Allen Hammond

A continuing journey / Ted London and Stuart Hall

Appendix: Attendees from 2009 conference : Creating a shared roadmap.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

ISBN:

9786612885396

9781282885394

1282885391

9780132312363

0132312360

OCLC:

1027157863