The soul of the corporation : how to manage the identity of your company

Format:

Book

Author/Creator:

Bouchikhi, Hamid, Author.

Contributor:

Kimberly, John, Contributor.

Soundview Executive Book Summaries.

Language:

English

Subjects (All):

Corporate culture--Management.

Corporate culture.

Corporate image--Management.

Corporate image.

Brand name products.

Business names.

Physical Description:

1 online resource (256 pages)

Edition:

1st edition

Place of Publication:

[Place of publication not identified] Wharton School Pub 2008

Language Note:

English

System Details:

text file

Summary:

Understand, Control, and Leverage Your Company’s #1 Asset: Its Unique Identity We live in a new Age of Identity, in which your employees, customers, investors, and other stakeholders care about who you really are. More than ever, your company’s identity will shape the results it can achieve. The Soul of the Corporation will help you clearly understand your company’s identity, and then take control of it and leverage it for long-term adaptation and success. Drawing on real-life stories from the world’s most prominent companies, the authors show how identity can be an extraordinarily valuable asset—and how, if not properly managed, it can become a huge liability. Discover how your firm’s identity is related to—and different from—its organizational culture, brand positioning, and reputation. Learn how to diagnose and manage the often unconscious shared beliefs that constitute your company’s soul…how to face the enormous identity challenges that arise in mergers, alliances, spin-offs, and the creation of new brands…and above all, how to lead and inspire in this new Age of Identity. • Master your company’s “I*Dimension” New tools for leveraging identity for competitive advantage • Manage the tensions that shape your company’s identity Convergent vs. divergent, internal vs. external, designed vs. emergent, sameness vs. uniqueness • Overcome the dark, dysfunctional side of identity Minimize narcissism, conflict, drift, and fragmentation • Protect what’s precious, change what needs to change Managing identity through M&As, spin-offs, alliances, and unrelenting change

Contents:

Leadership challenges in the age of identity

The I*Dimension

The bright side of the I*Dimension

The dark side of the I*Dimension

Casualties of the I*Dimension

To blend or not to blend: identity integration in mergers and acquisitions

When should the cord be cut? managing identity in spin-offs

Identity in strategic alliances and joint ventures

Managing the I*Dimension at organizational and brand levels

Masters of the I*Dimension

Diagnosing your firm's identity

Leading in the age of identity

Epilogue.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

ISBN:

9780132365109

0132365103

OCLC:

180989307