Active storytelling : using video news releases for PR professionals / Brian Solis, Deirdre Breakenridge.

Format:

Book

Author/Creator:

Solis, Brian.

Contributor:

Solis, Brian.

Breakenridge, Deirdre.

Series:

FTPress Delivers elements.

FTPress Delivers elements

Language:

English

Subjects (All):

Public relations.

Press releases.

Social media--Economic aspects.

Social media.

Online social networks.

Physical Description:

1 online resource ([8] p.).

Edition:

1st edition

Place of Publication:

Upper Saddle River, New Jersey : FT Press, 2010.

System Details:

text file

Summary:

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it! Social media is ushering in an emerging era of multimedia storytelling. Dubbed the “Video News Release (VNR) redux,” or “VNR 2.0,” PR professionals can now tell stories through video much easier than ever. Ready or not, it’s time to start brushing up on your skills in Web video capturing, editing, and uploading to social networks.

Contents:

Intro

Cover

Traditional VNRs

VNRs and Social Media

Integrate with Other Social Media Strategies

What Does All This Mean?

Strategies for Creating Successful Video Programs.

Notes:

Cover title.

Imprint from cover p. [3].

Excerpted from: Putting the public back in public relations, by Brian Solis and Deirdre Breakenridge. Cf. resource description page (viewed March 11, 2010).

Description based on publisher supplied metadata and other sources.

Related Work:

Solis, Brian. Putting the public back in public relations.

Breakenridge, Deirdre. Putting the public back in public relations.

ISBN:

9786612518195

9781282518193

1282518194

OCLC:

560657886