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PR 2.0 in a Web 2.0 world : what is public relations 2.0? / Brian Solis, Deirdre Breakenridge.
- Format:
- Book
- Author/Creator:
- Solis, Brian.
- Series:
- FTPress Delivers elements.
- FTPress Delivers elements
- Language:
- English
- Subjects (All):
- Public relations.
- Social media--Economic aspects.
- Social media.
- Online social networks.
- Physical Description:
- 1 online resource ([7] p.).
- Edition:
- 1st edition
- Place of Publication:
- [Upper Saddle River, N.J. : FTPress Delivers, c2010]
- System Details:
- text file
- Summary:
- This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Discover the new public relations for the Web 2.0 era--and what it means to you , the PR professional or client. Web 2.0 introduced the new read/write Web paradigm, where hosts and participants contribute to a more collaborative Web experience. It’s not the tools that make Web 2.0 or New PR what it is today; it’s the many people who collaborate and share information every day in communities, demonstrating how the latest Web tools can facilitate conversations and foster relationships....
- Contents:
- Intro
- Cover
- The New Collaborators
- PR Redux
- Communicating With, Not To
- You Are Worthy!.
- Notes:
- Cover title.
- Imprint from cover p. [3].
- Excerpted from: Putting the public back in public relations, by Brian Solis and Deirdre Breakenridge. Cf. resource description page (viewed March 11, 2010).
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9786612518188
- 9780131377820
- 0131377825
- 9781282518186
- 1282518186
- OCLC:
- 560656640
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