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Brand revitalization : creating a plan to win / Larry Light and Joan Kiddon.
- Format:
- Book
- Author/Creator:
- Light, Larry.
- Language:
- English
- Subjects (All):
- Branding (Marketing)--Management.
- Branding (Marketing).
- Brand name products--Management.
- Brand name products.
- Product life cycle.
- Physical Description:
- 1 online resource ([10] p.) : ill.
- Edition:
- 1st edition
- Place of Publication:
- Upper Saddle River, New Jersey : FTPress Delivers, 2010.
- System Details:
- text file
- Summary:
- "This Element is an excerpt from Six rules for brand revitalization: learn how companies like McDonald's can re-energize their brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Build a systematic Plan to Win for revitalizing your brand: stop playing "not to lose," and get your entire organization aligned for the win!"--Resource description page.
- Notes:
- Cover title.
- "An e-burst of inspiration from the best books."
- ISBN:
- 9786612517723
- 9781282517721
- 1282517724
- OCLC:
- 601901626
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