Marketing in the moment : the practical guide to using Web 3.0 marketing to reach your customers first

Format:

Book

Author/Creator:

Tasner, Michael Scott, Author.

Language:

English

Subjects (All):

Internet marketing.

Web 3.0.

Physical Description:

1 online resource (xxvii, 224 p.) : ill.

Edition:

1st edition

Place of Publication:

[Place of publication not identified] FT Press 2010

Language Note:

English

System Details:

text file

Summary:

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits! Capitalizing on the new “content marketing” The megashift from blogging to microblogging--and what it means to you A world run by smartphones: iPhones, BlackBerrys, and beyond Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more Plurk? UStream? Joost? Tumblr? iGoogle? Profiting from the sites and tools you may never have heard of Your Web marketing 360-degree review Systematically optimizing everything you’re already doing online

Contents:

The mindset shift: from Web 2.0 to Web 3.0

Are you ready for Web 3.0 marketing?

Content marketing : understanding and capitalizing on the drastic shift taking place

Mobile marketing : tapping into billions of cellphone users

Virtual reality worlds : the hows and whys to this unique marketing universe

Video marketing : taking video to the next level

Web applications : how to effectively use apps in your marketing

Open-source code : how to find and use others' hard work for maximum impact

Collaboration : connecting and sharing data at lightning-speed paces

Web 3.0 companies

Your action plan : putting it all together and taking action

Conclusion : the art of giving back.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Description based on publisher supplied metadata and other sources.

ISBN:

9786612585609

9781282585607

1282585606

9780132101349

0132101343

OCLC:

1027140632