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Know your fans : using word-of-mouth marketing to sell your products / Barry Libert and Jon Spector.
- Format:
- Book
- Author/Creator:
- Libert, Barry.
- Language:
- English
- Subjects (All):
- Word-of-mouth advertising.
- Strategic alliances (Business).
- Social participation--Economic aspects.
- Social participation.
- Viral marketing.
- Customer relations.
- Customer services.
- Physical Description:
- 1 online resource ([9] p.).
- Edition:
- 1st edition
- Other Title:
- Using word-of-mouth marketing to sell your products
- Place of Publication:
- Upper Saddle River, N.J. : Pearson Education publishing as FTPress Delivers, c2010.
- System Details:
- text file
- Summary:
- "This Element is an excerpt from We are smarter than me: How to unleash the power of crowds in your business (ISBN: 9780132244794) by Barry Libert and Jon Spector. Put crowdsource marketing to work--and magnify the impact of your marketing efforts with the authenticity and power of real customers!"--Resource description page.
- Notes:
- Cover title.
- "An e-burst of inspiration from the best books."
- ISBN:
- 9786612517778
- 9780131375338
- 0131375334
- 9781282517776
- 1282517775
- OCLC:
- 601901624
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