Sams teach yourself Google Analytics in 10 minutes

Format:

Book

Author/Creator:

Miller, Michael, Author.

Series:

Sams Teach Yourself -- Minutes

Sams teach yourself

Language:

English

Subjects (All):

Google Analytics.

Internet searching--Statistical services--Statistics.

Internet searching.

Web usage mining--Computer programs.

Web usage mining.

Internet users--Data processing.

Internet users.

Physical Description:

1 online resource (xvi, 218 p.) : ill.

Edition:

1st edition

Other Title:

Google Analytics in 10 minutes

Google Analytics

Place of Publication:

[Place of publication not identified] Sams Pub 2011

Language Note:

English

System Details:

text file

Summary:

Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it! 10 minutes is all you need to learn how to… Quickly create a Google Analytics account and add Google Analytics to your site Define goals and measure how well your site is achieving them Track visitors from search engines, pay-per-click advertising, email, and other sources Discover the pages your visitors view, how long they stay, and where they exit Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files Identify your best and worst content, and fix poorly performing pages Improve your site by tracking error pages and broken links Measure AdWords traffic, position, and e-commerce performance Manage Google Analytics through the Dashboard Customize Google Analytics to work more effectively with your site Capture more accurate information by filtering out internal traffic Choose the right reports and data, understand them, and act on what you learn

Contents:

Cover

Contents

Introduction

Lesson 1: A 10-Minute Guide to Web Analytics

Understanding Web Analytics

Why Analyze Website Traffic?

Who Uses Web Analytics?

How Web Analytics Works

Beyond Data Collection: Using Web Analytics Data

Web Analytics and Internet Advertising

Understanding Key Metrics

Getting to Know Google Analytics

Summary

Lesson 2: Creating a Google Analytics Account

Creating a Google Account

Signing Up for Google Analytics

Lesson 3: Adding Google Analytics to Your Website

Adding Your Website to Google Analytics

Adding Google Analytics Code to Your Website

Tracking Blog Performance

Regenerating the Tracking Code

Adding Another Website to Google Analytics

Lesson 4: Using the Google Analytics Dashboard

Navigating from the Overview Page

Discovering the Dashboard

Overview Graph

Site Usage Table

Visitors Overview

Map Overlay

Traffic Sources Overview

Content Overview

Sidebar

Exporting and Emailing Dashboard Data

Exporting PDF Data

Exporting XML Data

Emailing PDF Data

Lesson 5: Customizing Data in the Dashboard

Displaying Different Metrics

Comparing Two Metrics

Graphing by Day, Week, or Month

Changing the Date Range

Comparing Two Different Date Ranges

Filtering Results by Segment

Creating Custom Visitor Segments

Annotating Data Points

Lesson 6: Tracking Visitors

Understanding Visitor Tracking

Viewing the Visitors Overview

Benchmarking Visitor Statistics

Mapping Visitors by Region

Comparing New Versus Returning Visitors

Viewing Visitors by Language

Analyzing Visitor Trends

Analyzing Visitor Loyalty

Viewing Visitors' Browser Capabilities

Viewing Visitors' Network Properties

Viewing Mobile Visitors

Summary.

Lesson 7: Analyzing Traffic Sources

Where Does Your Traffic Come From?

Viewing the Traffic Sources Overview

Analyzing Direct Traffic

Analyzing Traffic from Referring Sites

Analyzing Traffic from Search Engines

Lesson 8: Analyzing Top Content

Why Content Analysis Matters

Viewing the Content Overview Report

Viewing the Overview Graph

Viewing the Key Statistics

Viewing Top Content

Performing a Navigation Analysis

Performing Landing Page Optimization

Viewing Your Top Pages

Viewing Top Landing Pages

Viewing Top Exit Pages

Lesson 9: Tracking AdSense Performance

Understanding Google AdSense

Integrating AdSense with Google Analytics

Viewing the AdSense Overview Report

Viewing Top AdSense Content

Viewing Top AdSense Referrers

Viewing AdSense Revenue Trends

Lesson 10: Viewing the Site Overlay Report

Understanding the Site Overlay

Displaying the Site Overlay Report

Lesson 11: Tracking AdWords Traffic

Understanding Google AdWords

Linking Google AdWords to Google Analytics

Tracking AdWords Campaigns

Tracking Keyword Position

Tracking TV Campaigns

Lesson 12: Tracking Ecommerce

Configuring Google Analytics for Ecommerce Tracking

Configuring Your Receipt Page for Google Analytics Tracking

Establishing Purchase Items

Tracking Sales from a Third-Party Shopping Cart

Inserting the Tracking Code

Changing Your Links

Viewing Ecommerce Reports

Ecommerce Overview

Total Revenue

Conversion Rate

Average Order Value

Transactions

Visits to Purchase

Days to Purchase

Product Performance

Lesson 13: Measuring Site Search Usage

Understanding Site Search

Configuring Google Analytics to Track Site Search

Viewing Site Search Reports

Site Search Overview

Usage.

Search Terms

Start Pages

Destination Pages

Categories

Trending

Lesson 14: Setting Up Goals and Funnels

Understanding Goals and Funnels

Defining Your Goals

Defining Funnels

Measuring Your Goals

Overview

Total Conversions

Goal Verification

Reverse Goal Path

Goal Value

Goal Abandoned Funnels

Funnel Visualization

Lesson 15: Using Event Tracking

Understanding Event Tracking

Defining Events

Defining Parameters

Setting Up Event Tracking

Monitoring Event Tracking

Actions

Labels

Hostnames

Lesson 16: Creating Custom Reports

Understanding Metrics and Dimensions

Metrics

Dimensions

Creating a Custom Report

Viewing Your Report

Changing the Overview Graph

Sorting by Metric

Selecting Different Views

Visualizing Your Data-in Motion

Revisiting Custom Reports

Lesson 17: Filtering Data

Understanding Filters

Creating a Predefined Filter

Creating a Custom Filter

Managing Your Filters

Lesson 18: Customizing the Google Analytics Tracking Code

Why You Might Want to Customize Google's Tracking Code

Editing the Tracking Code

Common Tracking Code Customizations

Identify Additional Search Engines

Use a Different Value for Inactive Session Timeouts

Treat Certain Search Keywords as Direct Referrals

Lesson 19: Creating User-Defined Visitor Types

Understanding User-Defined Visitors

Creating a Customer Type for Visitors to a Specific Page

Creating a Customer Type for Visitors Who Click a Specific Link

Tracking User-Defined Visitor Types

Lesson 20: Filtering Out Internal Traffic

Why You Want to Exclude Yourself from Your Site Reports

Filtering Traffic from Static IP Addresses.

Filtering a Single IP Address

Filtering a Range of IP Addresses

Customizing the Tracking Code to Exclude Internal Traffic

Lesson 21: Tracking Error Pages and Broken Links

Why You Want to Track Error Pages on Your Site

Modifying the Tracking Code

Creating an Error Pages Report-and Fixing Broken Links

Lesson 22: Tracking File Downloads

Why You Might Want to Track Files Downloaded from Your Site

Creating the Tracking Code

Viewing the Tracking Data

Lesson 23: Tracking Full Referring URLs

Why You Want to See Full Referring URLs

Creating a Filter to Display Full Referring URLs

Viewing Full Referring URLs

Lesson 24: Identifying Poorly Performing Pages

How to Identify Poor Performers

Viewing Poor-Performing Landing Pages

Viewing Poor-Performing Checkout Pages

Lesson 25: Fixing Problem Pages with Website Optimizer

Understanding Website Optimizer

How Website Optimizer Works

Two Types of Testing

Conducting an A/B Test

Viewing Test Data

Index.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Description based on publisher supplied metadata and other sources.

ISBN:

9786612658846

9780132120777

0132120771

9781282658844

1282658840

9780132120753

0132120755

OCLC:

1027173713