Predictable magic : unleash the power of design strategy to transform your business / Deepa Prahalad and Ravi Sawhney.

Format:

Book

Author/Creator:

Prahalad, Deepa, 1972-

Contributor:

Sawhney, Ravi, 1956-

Language:

English

Subjects (All):

Strategic planning.

Technological innovations.

Competition.

Physical Description:

1 online resource (xxii, 183 p. ) ill. ;

Edition:

1st edition

Place of Publication:

Upper Saddle River, N.J. : Wharton School Pub., c2011.

Language Note:

English

System Details:

text file

Summary:

Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again . Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people… touch them… move them... time and again.

Contents:

Set the stage for success

Enable your stakeholders

Map the future

Personify your consumer

Own the opportunity

Work the design process

Engage emotionally

Reward your consumer.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

ISBN:

9786612658785

9780131388048

0131388045

9780134119878

0134119878

9781282658783

1282658786

9780131388031

0131388037

OCLC:

1027130006