Manager's guide to social media / Scott Klososky.

Format:

Book

Author/Creator:

Klososky, Scott, author.

Series:

Briefcase book.

Briefcase books series

Language:

English

Subjects (All):

Personal Internet use in the workplace.

Social media.

Information technology--Management.

Information technology.

Management--Social aspects.

Management.

Online social networks in business.

Physical Description:

xiii, 193 p.

Edition:

1st edition

Place of Publication:

New York : McGraw-Hill, 2011.

Language Note:

English

System Details:

text file

Summary:

JUMP START PRODUCTIVITY, PROFITABLILITY, AND BUSINESS GROWTH WITH SOCIAL MEDIA! Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business. Manager’s Guide to Social Media is a primer on the biggest thing in business since the Internet itself, helping you successfully implement social media technologies in the workplace. Learn how to: Manage your company’s online reputation Set internal policies on the proper use of social media Build "rivers" of information to outsmart the competition Implement social tools internally to support virtual teams Forecast the next trends in social media Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Key Terms: Clear definitions of concepts and jargon Smart Managing: Tactics and strategies for managing social media in the workplace Tricks of the Trade: Insider tips for getting the most out of social media Mistake Proofing: Common pitfalls and how to avoid them Caution: Warning signs to keep an eye out for For Example: Stories and insights from the front lines of social media management Tools: Specific procedures, tactics, and hands-on techniques

Contents:

Social technologies : an introduction

Social technology and the organization

Setting the tone : social tech from a leadership perspective

Managing the use of social tools

Selecting the best social tech tools

Managing your online reputation

Building rivers of information

Managing the organizational voice

Social tools and virtual teams

Managing social tech by the numbers

Integrating social tech with velocity

The future of managing social tech.

Notes:

Includes index.

Description based on print version record.

ISBN:

9786612959431

9781282959439

1282959433

9780071761536

0071761535

OCLC:

861751783