The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges / Sandra M. Bates.

Format:

Book

Author/Creator:

Bates, Sandra M., author.

Contributor:

Books24x7, Inc.

Language:

English

Subjects (All):

Branding (Marketing).

Advertising--Brand name products.

Advertising.

Physical Description:

1 online resource (1 v.) : ill.

Edition:

1st edition

Other Title:

Create winning products, services, and programs that solve society's most pressing challenges

Place of Publication:

New York, NY : McGraw-Hill Companies, Inc., [2012]

Language Note:

English

System Details:

text file

Summary:

“This book is a must read for anyone who cares about the well-being of humanity in our modern world.” —Jake B. Schrum, President Southwestern University, Georgetown, TX “ The Social Innovation Imperative advances a best practice framework to solving the world’s most pressing social issues. This is a foundational guide to changing the world that will be referenced for years to come.” —Michael Reynolds, Vice President, Product Development and Management, Cigna Health Care “Advancing the works of Clayton Christensen, Tony Ulwick, and others, Bates gives us a systematic approach for addressing critical human needs and the ecosystems in which they persist. This book is a blueprint to help us solve the ‘right’ things—the ‘right’ way.” —Joe Grieshop, President, Chief Innovation Executive, netTrekker, Founding Partner, Knovation Lab “Bates lays out a comprehensive, needs-driven approach for creating a social innovation road map. The detailed templates she provides offer particular insight for large, complex challenges.” —Sarah Miller Caldicott, author of Innovate Like Edison and Inventing The Future , great-grandniece of Thomas Edison “Bates shows how to create comprehensive innovation strategies using a six-step framework, and she gives the reader detailed ‘how to’ instruction for each step.” —Ellen Domb, Ph.D., President, PQR Group, Founder of The TRIZ Journal About the Book: In recent years, business leaders have been investing unprecedented amounts of time and money pursuing innovation to drive profits and growth. Although far from perfected, the innovation best practices they follow are by now well established. But when your expected ROI isn’t measured in dollars but in social good, the game is played very differently—which is where The Social Innovation Imperative comes in. Sandra M. Bates has spent the last decade helping major corporations create new markets for technology, consumer goods, and services. Now, she turns her attention to the social sector. The Social Innovation Imperative begins by explaining why innovation in social sectors, such as health care, conservation, and education, is unique and then provides the framework and tools that create a best practice for driving innovative change that will impact our world. Bates organizes the process into action-oriented steps you can follow to meet your goals effectively and in the most efficient manner possible. Learn how to: Investigate the Needs —define the social challenge, determine unm...

Contents:

Cover

Contents

Foreword

Acknowledgments

Introduction

Part 1 Investigate

Chapter 1 Define the Social Challenge

Chapter 2 Understand and Prioritize the Needs

Chapter 3 Examine the Opportunities

Part 2 Innovate the Solution

Chapter 4 Devise a Workable Solution

Chapter 5 Develop a Business Model

Part 3 Implement the Solution

Chapter 6 Diffusion of Innovation

Chapter 7 Health Care

Chapter 8 Resource Conservation

Chapter 9 What Citizens Want

Notes

Index.

Notes:

Title from title screen.

Includes bibliographical references and index.

Digitized and made available by: Books24x7.com.

Description based on print version record.

ISBN:

9786613405753

9781283405751

128340575X

9780071760157

0071760156

OCLC:

1024275382