The presentation secrets of Steve Jobs : how to be insanely great in front of any audience / Carmine Gallo.

Format:

Book

Author/Creator:

Gallo, Carmine.

Series:

McGraw-Hill's AccessEngineering

Language:

English

Subjects (All):

Jobs, Steve, 1955-2011.

Jobs, Steve.

Business presentations.

Business communication.

Physical Description:

xvii, 238 p. : ill.

Edition:

1st edition

Place of Publication:

New York : McGraw-Hill, 2010.

Language Note:

English

System Details:

text file

Summary:

The Wall Street Journal Bestseller! Updated to include Steve Jobs's iPad and iPad2 launch presentations “ The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including: Develop a messianic sense of purpose Reveal the Conquering hero Channel your inner Zen Stage your presentation with props Make it look effortless With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way. “No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.” —Rob Enderle, The Enderle Group “Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods." —David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

Contents:

Plan in analog

Answer the one question that matters most

Develop a Messianic sense of purpose

Create Twitter-like headlines

Draw a road map

Introduce the antagonist

Reveal the conquering hero

Obey the ten-minute rule

Channel their inner Zen

Dress up your numbers - Use "amazingly zippy" words

Share the stage

Stage your presentation with props

Reveal a "holy shit" moment

Schiller learns from the best

Master stage presence

Make it look effortless

Wear the appropriate costume

Toss the script

Have fun.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references.

Description based on cover image and table of contents, viewed on Nov. 14, 2013.

ISBN:

9786612311451

9780071636759

0071636757

9781282311459

128231145X

OCLC:

454577852