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Repositioning : marketing in an era of competition, change, and crisis / Jack Trout & Steve Rivkin.
- Format:
- Book
- Author/Creator:
- Trout, Jack, author.
- Rivkin, Steve, 1947- author.
- Language:
- English
- Subjects (All):
- Strategic planning.
- Positioning (Advertising).
- Marketing.
- Competition.
- Physical Description:
- iv, 217 p.
- Edition:
- 1st edition
- Place of Publication:
- New York, United States of America : McGraw-Hill Education, 2010.
- Language Note:
- English
- System Details:
- text file
- Summary:
- Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
- Notes:
- Digitized and made available by: Books24x7.com.
- Includes bibliographical references and index.
- Includes index.
- Description based on print version record.
- ISBN:
- 9786612335839
- 9781282335837
- 1282335839
- 9780071637107
- 0071637109
- OCLC:
- 957278952
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