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The product manager's desk reference / Steven Haines.
- Format:
- Book
- Author/Creator:
- Haines, Steven, author.
- Language:
- English
- Subjects (All):
- Product management--Handbooks, manuals, etc.
- Product management.
- Marketing--Handbooks, manuals, etc.
- Marketing.
- Product differentiation.
- Business forecasting.
- New products.
- Physical Description:
- xxxix, 704 p. : ill.
- Edition:
- 1st edition
- Place of Publication:
- New York : McGraw-Hill, [2009]
- Language Note:
- English
- System Details:
- text file
- Summary:
- Grab the all-you-need reference and manage your products effectively and efficiently Now, product managers at every level can have an authoritative, one-stop reference to strategizing, introducing, and managing products at their fingertips. The Product Manager’s Desk Reference uses the progression of the practitioner across the career cycle as well as the progression of the product across its life cycle to establish clear guidelines as to what must be done, when, by whom, and with what level of expertise.
- Notes:
- Title from title screen.
- Includes bibliographical references (pages 677-688) and index.
- Digitized and made available by: Books24x7.com.
- Description based on print version record.
- ISBN:
- 9786611893033
- 9781281893031
- 128189303X
- 9780071591355
- 0071591354
- OCLC:
- 437345908
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