Writing winning business proposals / Richard C. Freed, Shervin Freed, Joe Romano.

Format:

Book

Author/Creator:

Freed, Richard C., 1946- author.

Freed, Shervin, author.

Romano, Joseph D., author.

Series:

McGraw-Hill's AccessEngineering

Language:

English

Subjects (All):

Proposal writing in business.

Business report writing.

Physical Description:

viii, 311 p. : ill.

Edition:

Third edition.

Place of Publication:

New York : McGraw-Hill, [2011]

Language Note:

English

System Details:

text file

Summary:

Winning proposals that turn prospects into clients Based on the proposal-writing system used at A.T. Kearney and KPMG Peat Marwick, Writing Winning Business Proposals features proven strategies, along with worksheets and other tools that clearly show clients what they want and will easily seal the deal. Thoroughly updated, the third edition offers general guidelines that apply to all business proposals making this the must-have proposal-writing book to have on hand. Writing Winning Business Proposals features: Winning formula from top consultants proven to work for any proposal Complete step-by-step process, walking you through all the difficulties Up-to-date, user-friendly redesign with new worksheets and charts Updates on fees and collaboration If you're seeking approval for projects, or want a client to buy, invest or do something, Writing Winning Business Proposals is the reference you need to get you to get them to do what you want.

Contents:

Understanding generic structure logic

Understanding the baseline logic

Aligning the baseline logic

Using a measurable-results orientation

Using logic trees to construct your methodology

Analyzing the buyers

Identifying, selecting, and developing themes

determining what to weave in your web of persuasion

Green team reviews: collaborating to improve your odds of winning

Writing the situation and objectives slots

Writing the methods slot

Writing the qualifications slot

Writing the benefits

Writing the fees slot

Summary

the proposal development process.

Notes:

Includes index.

Includes bibliographical references (pages 303-306) and index.

Description based on print version record.

ISBN:

9786612905360

9781282905368

1282905368

9780071742337

0071742336

OCLC:

860909431