Maintaining and evolving successful commercial web sites : managing change, content, customer relationships, and site measurement / Ashley Friedlein.

Format:

Book

Author/Creator:

Friedlein, Ashley.

Series:

The Morgan Kaufmann Series in Data Management Systems

Language:

English

Subjects (All):

Web sites--Management.

Web sites.

Electronic commerce.

Web site development.

Physical Description:

1 online resource (443 p.)

Edition:

1st edition

Other Title:

Maintaining and evolving successful commercial Web sites

Place of Publication:

Amsterdam ; San Francisco, CA : Morgan Kaufmann, c2003.

Language Note:

English

System Details:

text file

Summary:

Ashley Friedlein's first book, Web Project Management: Delivering Successful Commercial Web Sites, became a bestseller and an essential reference for Web professionals developing new sites. Maintaining and Evolving Successful Commercial Web Sites addresses the realities of successful sites today, namely the notion that maintaining and evolving a site is actually a bigger commitment than launching it. Management wants to maximize returns and obtain reliable performance data, customers demand better service and insist on sites that are more advanced yet easier to use, and the Web s

Contents:

Front Cover; Maintaining & Evolving Successful Commercial Web Sites; Copyright Page; Contents; Preface; Part I: Change Management; Chapter 1. Reviewing and Reporting Progress; 1.1 Management Summary; 1.2 Progress Report; 1.3 Risks and Issues; Chapter 2. Procedures for Managing Site Updates; 2.1 Documentation; 2.2 Contact Information; 2.3 Categorizing Types of Change; 2.4 Change Processes; 2.5 Change and Update Requests; 2.6 Scheduling Changes; Summary; Part II: Content Management; Chapter 3. Introducing Content Management; 3.1 What Is Content Management?; 3.2 Why Is Content Management Needed?

3.3 What Web Content Management Cannot AchieveChapter 4. Content Management in Action: A Practical Example; 4.1 The Home Page; 4.2 Content Collection, Management, and Publishing; 4.3 Workflow; Chapter 5. Key Concepts and Building Blocks; 5.1 Structuring Content; 5.2 The Content Model; 5.3 Content Objects and Classes; 5.4 Content versus Functionality; 5.5 Separation of Content and Presentation; 5.6 Metadata; 5.7 Templates; 5.8 Personalization; 5.9 XML; 5.10 Content Life Cycle; 5.11 Workflow; Chapter 6. Content Management Systems (CMS); 6.1 What Is a Content Management System (CMS)?

6.2 Selecting a CMS6.3 Evolving toward a CMS; Chapter 7. Tackling a Content Management Project; 7.1 Project Clarification; 7.2 Solution Definition; 7.3 Project Specification; 7.4 Content; 7.5 Design and Construction; 7.6 Testing, Launch, and Handover; 7.7 Maintenance; 7.8 Review and Evaluation; Summary; Part III: Customer Relationship Management; Chapter 8. A CRM Primer; 8.1 What Is Customer Relationship Management (CRM)?; 8.2 eCRM: The Digital Opportunity; 8.3 The Business Case; 8.4 Customer Value; 8.5 The Single Customer View; Chapter 9. Understanding Your Users; 9.1 Segmentation

9.2 Customer DataChapter 10. Personalization; 10.1 What Personalization Is and What It Promises; 10.2 What We've Learned So Far; 10.3 How to Personalize; Chapter 11. Community; 11.1 What Community Is and What It Promises; 11.2 What We've Learned So Far; Chapter 12. Customer Service; 12.1 What Online Customer Service Is and What It Promises; 12.2 What We've Learned So Far; Summary; Part IV: Site Measurement; Chapter 13. The Promises and Challenges of Web Site Measurement; 13.1 Promises; 13.2 Challenges; Chapter 14. The Evolution of E-intelligence; 14.1 The Arrival and Development of E-metrics

14.2 Increasing Sophistication and Customer-CentricityChapter 15. Measurement Approaches and Techniques; 15.1 Site-Centric Measurement; 15.2 User-Centric Measurement; Chapter 16. Reporting and Analysis; 16.1 Defining a Measurement Framework; 16.2 The Importance of Analysis; 16.3 Design for Analysis; 16.4 Choosing a Measurement Tool; 16.5 Report Scheduling and Distribution; 16.6 Example Reports; Chapter 17. How to Improve a Web Site; 17.1 Get the Basics Really Right; 17.2 A Combined Hard and Soft Approach; 17.3 Content Management; 17.4 Improving the Moments of Truth; 17.5 Usability

17.6 Viral Marketing Tools

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786611796198

9781281796196

1281796190

9780080510644

0080510647

OCLC:

437245612