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JMP 11 Consumer Research
- Format:
- Book
- Author/Creator:
- Institute, SAS, author.
- Language:
- English
- Subjects (All):
- JMP (Computer file).
- Information Technology--General and Others.
- Local Subjects:
- Information Technology--General and Others.
- Physical Description:
- 1 online resource (1 v.) : ill.
- Edition:
- 1st edition
- Other Title:
- Consumer research : JMP 11
- JMP eleven consumer research
- Place of Publication:
- [Place of publication not identified] SAS Institute 2013
- Language Note:
- English
- System Details:
- text file
- Summary:
- JMP 11 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and summarize categorical responses with the Categorical platform. Factor Analysis rotates principal components to help identify which directions have the most variation among the variables. The book also covers Item Analysis, a method for identifying latent traits that might affect an individual's choices. And read about the Choice platform, which market researchers use to estimate probability in consumer spending.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references and index.
- ISBN:
- 9781612906775
- 161290677X
- OCLC:
- 864716578
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