The complete idiot's guide to MBA basics

Format:

Book

Author/Creator:

Gorman, Tom, Author.

Language:

English

Subjects (All):

Master of business administration degree.

Business schools.

Genre:

Electronic books.

Physical Description:

1 online resource (xviii, 446 p.) : ill.

Edition:

3rd ed.

Other Title:

Complete idiot's guide

MBA basics

Place of Publication:

[Place of publication not identified] Alpha 2011

Language Note:

English

System Details:

text file

Summary:

This is the time to expand your career opportunities - and the knowledge in here can be the key. This third edition compresses the most significant skills and lessons of a two year MBA into one comprehensive guide. With clear, concise information, expert Tom Gorman includes recent developments in management, economics, marketing, leadership, information technology, and communications. Whether the reader is studying to achieve an advanced degree or needs the concrete, practical skills required in the business world, this guide is the most current and comprehensive available. ? Practical guide to the most significant issues facing business professionals today. ? A suitable study tool for all graduate students as well as those trying to expand their skills and knowledge in their careers.

Contents:

Managing people

Making decisions about resources and operations

Managing money, accounting, and finance

Managing marketing for maximum sales

Steering the business into the future.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Description based on publisher supplied metadata and other sources.

ISBN:

9781101505359

1101505354

OCLC:

747033954