Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner : A Beginner's Guide / Olivia Parr-Rud.

Format:

Book

Author/Creator:

Parr-Rud, Olivia, author.

Contributor:

SAS Institute.

Language:

English

Subjects (All):

Enterprise guide.

SAS (Computer file).

Enterprise miner.

Business intelligence.

Business planning--Statistical methods.

Business planning.

Physical Description:

1 online resource (1 volume) : illustrations

Edition:

First edition.

Place of Publication:

Cary, North Carolina : SAS Institute Inc., [2014]

Language Note:

English

System Details:

text file

Summary:

This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics common to most industries. Today’s businesses increasingly use data to drive decisions that keep them competitive. Especially with the influx of big data, the importance of data analysis to improve every dimension of business cannot be overstated. Data analysts are therefore in demand; however, many hires and prospective hires, although talented with respect to business and statistics, lack the know-how to perform business analytics with advanced statistical software. Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner is a beginner’s guide with clear, illustrated, step-by-step instructions that will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources. Topics include descriptive analysis, predictive modeling and analytics, customer segmentation, market analysis, share-of-wallet analysis, penetration analysis, and business intelligence. This book is part of the SAS Press program.

Contents:

Defining the business objective

Data types, categories, and sources

Overview of descriptive and predictive analyses

Data construction for analysis

Descriptive analysis using SAS Enterprise Guide

Market analysis using SAS Enterprise Guide

Cluster analysis using SAS Enterprise Miner

Tree analysis using SAS Enterprise Miner

Predictive analysis using SAS Enterprise Miner.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781629593272

1629593273

OCLC:

906578301