Facebook advertising for dummies / by Paul Dunay, Richard Krueger, and Joel Elad.

Format:

Book

Author/Creator:

Dunay, Paul, author.

Krueger, Richard, author.

Elad, Joel, author.

Series:

--For dummies.

For Dummies

Language:

English

Subjects (All):

Facebook (Electronic resource).

Internet advertising.

Internet marketing.

Social networks--Computer network resources.

Genre:

Electronic books.

Physical Description:

1 online resource (340 p.)

Place of Publication:

Hoboken, New Jersey : Wiley Publishing, Inc., 2011.

Language Note:

English

Summary:

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It's all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more.Explores Facebook advertising insi

Contents:

Facebook Advertising For Dummies; About the Authors; Dedication; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Book; How This Book Is Organized; Foolish Assumptions; Conventions Used in This Book; Icons Used in This Book; Where to Go from Here; Part I: Getting Started with Facebook Advertising; Chapter 1: Profiting from the Facebook Revolution; Introducing Facebook Advertising; Finding Your Way around Facebook Advertising; Seeing the Familiar Aspects of Facebook Advertising; Understanding Unique Aspects of Facebook Advertising

Direct and Relationship Marketing Aspects of Facebook AdsChapter 2: Setting Up Your Facebook Account; Creating a New Facebook Business Page; Creating Your First Ad Campaign; Elements of a Great Ad Campaign; Preparing your Facebook Business Page for Your Ad Campaigns; Part II: Launching Your Facebook Advertising Campaign; Chapter 3: Matching Your Ads to Your Marketing Strategy; Picking a Target Group from the Facebook Audience; Establishing the Scope of Your Ad Campaign; Align Your Ad Campaign with Your Marketing Objectives; Chapter 4: Buying Strategies; Choosing a Payment Model

Basing Bids on Recommended RangeTracking Your Campaign Budget; Adjusting as You Go Along; Pausing or Stopping a Campaign; Chapter 5: Understanding the Types of Ad Campaigns; Differentiating between Ad Types; Using Ads with Social Attributes; Understanding the Importance of Images; Multiple Concurrent Campaigns; Chapter 6: Getting Set to Implement and Measure Results; Allocating Resources to Create and Monitor the Campaign; Integrating Your Off-Line Campaigns; Testing Your Ads; Placing Ads through a Facebook Rep; Developing Performance Objectives

Exploring Alternative Facebook Advertising OptionsCross-Promoting via External Networks; Part III: Managing Your Facebook Advertising Campaigns; Chapter 7: Creating Pages for Your Campaign; Choosing a Landing Page; Creating a Separate Tab for Your Campaign; Capturing Customer Data with Forms; Chapter 8: Testing and Optimizing Your Ad Campaign; Using Facebook Reporting Data; Optimizing Your Campaign; Measuring Insights with Facebook Insights; Chapter 9: Tracking Conversions to Sales; Setting Up a Process to Convert a Lead to a Sale; Following Up with Your Leads; Tracking Your Conversions

Part IV: Minding Your MetricsChapter 10: Checking Out the Data; Getting to Know Ads Manager; Adjusting Account Settings; Chapter 11: Creating Reports; Introduction to Facebook Reports; Generating Reports; Gaining Insights from Facebook Insights; Piecing Together a Dashboard; Chapter 12: Extending the Facebook Experience; Introducing Social Plugins; Benefiting from Facebook Plug-ins; Adding Social Plugins to Your Web Site; Choosing Social Plugins for Your Business; Part V: The Part of Tens; Chapter 13: Ten Facebook Page Promotion Techniques (Besides Ads); Promote Your Page Offsite

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Notes:

Includes index.

Description based on print version record.

ISBN:

9780470948910

0470948914

OCLC:

700700348