Consumer India : inside the Indian mind and wallet / Dheeraj Sinha.

Format:

Book

Author/Creator:

Sinha, Dheeraj.

Language:

English

Subjects (All):

Consumers--India.

Consumers.

Consumption (Economics)--India.

Consumption (Economics).

Physical Description:

1 online resource (208 p.)

Edition:

1st edition

Place of Publication:

Singapore : Wiley, 2011.

Language Note:

English

System Details:

text file

Summary:

A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India.Adam MorganFoundereatbigfish Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty of a person who has lived the changes as much as he has witnessed them. Every marketeer should keep this book on his office desk as a ready reckoner.Ranja

Contents:

Cover; Contents; Title; Copyright; Dedication; Foreword; Acknowledgments; Introduction; Chapter 1 : Transforming the Karma; Chapter 2 : The Currency of Emotion; Chapter 3 : Beauty in Action; Chapter 4 : Masala Media; Chapter 5 : Meaningful Technology; Chapter 6 : Branding the Bazaar; Chapter 7 : Youth versus Youthful; Chapter 8 : Seamless Savitris; Chapter 9 : Small is Big; Chapter 10 : Three Generations, One Big Market; Notes; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786613175069

9781283175067

1283175061

9780470826317

0470826312

OCLC:

742333110