Pricing and profitability management : a practical guide for business leaders / Julie M. Meehan ... [et al.].

Format:

Book

Author/Creator:

Meehan, Julie, author.

Contributor:

Meehan, Julie M.

Language:

English

Subjects (All):

Pricing.

Profit.

Physical Description:

1 online resource (328 p.)

Edition:

1st edition

Place of Publication:

Singapore : Wiley, 2011.

Language Note:

English

System Details:

text file

Summary:

The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach, tools, and techniques for each of six key categories (pricing strategy, price execution, advanced analytics and optimization, organizational alignment and governance, pricing technology and data management, and tax and regulatory effec

Contents:

Pricing and Profitability Management: A Practical Guide for Business Leaders; Table of Contents; Foreword; Acknowledgments; 1 Introduction to Pricing and Profitability Management; 2 Conducting a Pricing and Profitability Diagnostic; 3 Developing an Effective Pricing Strategy; 4 Price Execution; 5 Advanced Analytics and Price Setting; 6 Achieving Effective Organizational Alignment and Governance; 7 Pricing Technology and Data Management; 8 Integrating Tax and Regulatory Policies with the Pricing Strategy; 9 Pricing as a Sustainable Competitive Advantage

Appendix: What Is Value and Why Is It So Difficult to Measure?Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786613175090

9781119199564

1119199565

9781283175098

1283175096

9780470827048

0470827041

OCLC:

747408888