Smarter, faster, cheaper : non-boring, fluff-free strategies for marketing and promoting your business / David Siteman Garland.

Format:

Book

Author/Creator:

Garland, David Siteman.

Language:

English

Subjects (All):

Marketing.

Industrial promotion.

Genre:

Electronic books.

Physical Description:

1 online resource (256 p.)

Edition:

1st edition

Place of Publication:

Hoboken, N.J. : Wiley, 2010.

Language Note:

English

System Details:

text file

Summary:

Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are ""wild west"" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap f

Contents:

Smarter,Faster,Cheaper; Contents; Acknowledgments; About This Book; Introduction; CHAPTER 1 The Shift: Finding Those Eyeballs and Big Mouths; CHAPTER 2 Create Your Foundation: Be a Human, Not a Company; CHAPTER 3 Become a Trusted Resource: Because Nobody Cares About Your Product; CHAPTER 4 Selling Sucks: To Educate, Inspire, and Entertain Is Fun; CHAPTER 5 Be Your Own Media Source; CHAPTER 6 The Art and Science of Experimenting and Creating Content; CHAPTER 7 Tapping into the Power of Online Video: Forget Viral, Focus on Function; CHAPTER 8 Market and Promote Your Business by Helping Others

CHAPTER 9 The Keys to Marketing, Promoting, and Building Your CommunityCHAPTER 10 Creating a Sharable and Spreadable Website; CHAPTER 11 Expanding Your Network: The Art of Digital Schmoozing; CHAPTER 12 Your Reputation in the Transparent World We Live in: Doing Business Now Is Like Being on Camera 24/7; CHAPTER 13 Respect the Blogger and New Media; CHAPTER 14 How to Connect with Anyone You Want: Using Your Content, Connections, and Products as a Handshake; CHAPTER 15 Traditional Advertising Is Dying: The Rise of Creative Paid Sponsorships and Social Marketing; CHAPTER 16 Take It Offline

ConclusionAbout the Author; Index

Notes:

Description based upon print version of record.

Includes index.

ISBN:

9786613100887

9780470933817

047093381X

9781283100885

1283100886

9780470933794

0470933798

OCLC:

741365962