Brains on fire : igniting powerful, sustainable, word of mouth movements / Robbin Phillips ... [et al.].

Format:

Book

Contributor:

Phillips, Robbin.

Language:

English

Subjects (All):

Word-of-mouth advertising.

Business referrals.

Consumer satisfaction.

Physical Description:

1 online resource (223 p.)

Edition:

1st edition

Other Title:

Igniting powerful, sustainable, word of mouth movements

Place of Publication:

Hoboken, N.J. : John Wiley & Sons, 2010.

Language Note:

English

System Details:

text file

Summary:

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing ""campaign"" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organ

Contents:

BRAINS ON FIRE: Igniting Powerful, Sustainable, Word of Mouth Movements; Contents; Acknowledgments; Introduction; Lesson 1: Movements Aren't about the Product Conversation; They're about the Passion Conversation; Lesson 2: Movements Start with the First Conversation; Lesson 3: Movements Have Inspirational Leadership; Lesson 4: Movements Have a Barrier of Entry; Lesson 5: Movements Empower People with Knowledge; Lesson 6: Movements Have Shared Ownership; Lesson 7: Movements Have Powerful Identities; Lesson 8: Movements Live Both Online and Off-Line

Lesson 9: Movements Make Advocates Feel Like Rock StarsLesson 10: Movements Get Results; Lesson 11: Your Turn; About the Authors; Index

Notes:

Description based upon print version of record.

ISBN:

9786612728907

9780470872277

0470872276

9781282728905

1282728903

9780470770535

0470770538

9780470872260

0470872268

OCLC:

659500728