Book yourself solid : the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling / Michael Port.

Format:

Book

Author/Creator:

Port, Michael, 1970-

Language:

English

Subjects (All):

Selling.

Marketing.

Strategic planning.

Genre:

Electronic books.

Physical Description:

1 online resource (370 p.)

Edition:

2nd ed.

Place of Publication:

New York : Wiley, 2011.

Language Note:

English

System Details:

text file

Summary:

"Book Yourself Solid provides a true understanding of why self-promotion is a critical factor to success. It is this different and unique perspective that makes Book Yourself Solid so much more than an ordinary "how to" manual for getting more clients and raising a business profile. Michael helps the reader adopt this perspective and then provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, readers learn how to develop a strong marketing plan and brand image. In 2006, Michael published this book about marketing for the small business owner without addressing Facebook, LinkedIn or Twitter--which didn't even exist at the time. The 2nd edition of Book Yourself Solid will change all of that with brand new information, including: unique, personalized online marketing strategies for service professionals new SEO rules to optimize search engine listings and traffic solid social media exposure and dominance strategies."-- Provided by publisher.

Contents:

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling; Contents; Foreword by Tim Sanders; Acknowledgments; Author's Note; Preface; Module One: Your Foundation; Chapter 1: The Red Velvet Rope Policy; Chapter 2: Why People Buy What You're Selling; Chapter 3: Develop a Personal Brand; Chapter 4: How to Talk About What You Do; Module Two: Building Trust and Credibility; Chapter 5: Who Knows What You Know and Do They Like You?; Chapter 6: The Book Yourself Solid Sales Cycle Process

Chapter 7: The Power of Information ProductsModule Three: Simple Selling and Perfect Pricing; Chapter 8: Perfect Pricing; Chapter 9: Super Simple Selling; Module Four: The Book Yourself Solid 7 Core Self-Promotion Strategies; Chapter 10: The Book Yourself Solid Networking Strategy; Chapter 11: The Book Yourself Solid Direct Outreach Strategy; Chapter 12: The Book Yourself Solid Referral Strategy; Chapter 13: The Book Yourself Solid Keep-in-Touch Strategy; Chapter 14: The Book Yourself Solid Speaking Strategy; Chapter 15: The Book Yourself Solid Writing Strategy

Chapter 16: The Book Yourself Solid Web StrategyPart 1: Designing Your Web Site; Part 2: Getting Visitors to Your Web Site; Part 3: Building Your Social Media Platform; Final Thoughts; References; How to Reach Michael Port; About the Author; Index

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 327-328) and index.

ISBN:

9786613157324

9780470925447

0470925442

9781283157322

1283157322

9780470926857

0470926856

9780470925461

0470925469

OCLC:

742333278