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Data mining techniques in CRM : inside customer segmentation / Konstantinos Tsiptsis, Antonios Chorianopoulos.
- Format:
- Book
- Author/Creator:
- Tsiptsis, Konstantinos.
- Language:
- English
- Subjects (All):
- Data mining.
- Customer relations--Management--Data processing.
- Customer relations.
- Physical Description:
- 1 online resource (373 p.)
- Edition:
- 1st edition
- Place of Publication:
- Chichester : Wiley, c2009.
- Language Note:
- English
- System Details:
- text file
- Summary:
- This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
- Contents:
- Data Mining Techniques in CRM; CONTENTS; ACKNOWLEDGEMENTS; 1 DATA MINING IN CRM; 2 AN OVERVIEW OF DATA MINING TECHNIQUES; 3 DATA MINING TECHNIQUES FOR SEGMENTATION; 4 THE MINING DATA MART; 5 CUSTOMER SEGMENTATION; 6 SEGMENTATION APPLICATIONS IN BANKING; 7 SEGMENTATION APPLICATIONS IN TELECOMMUNICATIONS; 8 SEGMENTATION FOR RETAILERS; FURTHER READING; INDEX
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9786612491146
- 9781119965459
- 1119965454
- 9781282491144
- 1282491148
- 9780470685815
- 0470685816
- 9780470685822
- 0470685824
- OCLC:
- 520990495
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