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Mobile marketing for dummies / by Michael Becker and John Arnold.
- Format:
- Book
- Author/Creator:
- Becker, Michael.
- Series:
- --For dummies.
- --For dummies
- Language:
- English
- Subjects (All):
- Marketing.
- Telemarketing.
- Strategic planning.
- Wireless communication systems.
- Physical Description:
- 1 online resource (388 p.)
- Place of Publication:
- Indianapolis, Ind. : Wiley Pub., Inc, 2010.
- Language Note:
- English
- Summary:
- Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile s
- Contents:
- pt. 1. Getting up to speed on mobile marketing
- Pt. 2. Executing direct mobile marketing campaigns
- Pt. 3. Mobile media, publishing, and advertising
- Pt. 4. Mobile commerce and analytics
- Pt. 5. The part of tens.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 0-470-92951-0
- 0-470-92949-9
- OCLC:
- 671655065
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