1 option
Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley & C.C. Chapman.
- Format:
- Book
- Author/Creator:
- Handley, Ann, 1963-
- Series:
- New rules of social media series.
- The new rules of social media series
- Language:
- English
- Subjects (All):
- Internet marketing.
- Social media.
- Web sites--Design.
- Web sites.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource (306 p.)
- Edition:
- 1st edition
- Place of Publication:
- Hoboken, N.J. : Wiley, c2011.
- System Details:
- text file
- Summary:
- A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
- Contents:
- pt. 1. The content rules
- pt. 2. The how-to section
- pt. 3. Content that converts : success stories (with ideas you can steal!)
- pt. 4. This isn't goodbye.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9786612904950
- 9780470948729
- 0470948728
- 9781282904958
- 1282904957
- 9780470948699
- 0470948698
- OCLC:
- 694576429
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.