1 option
Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
- Format:
- Book
- Author/Creator:
- Osterwalder, Alexander.
- Series:
- Strategyzer series.
- Strategyzer series
- Language:
- English
- Subjects (All):
- Business planning.
- New business enterprises.
- Strategic planning.
- Physical Description:
- 1 online resource (282 pages) : illustrations
- Place of Publication:
- Hoboken, New Jersey : John Wiley & Sons, c2010.
- Summary:
- Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model - or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
- Contents:
- 1. Canvas
- Definition of a business model
- The 9 building blocks
- The business model canvas
- 2. Patterns
- Unbundling business models
- The long tail
- Multi-sided platforms
- FREE as a business model
- Open business models
- 3. Design
- Customer insights
- Ideation
- Visual thinking
- Prototyping
- Storytelling
- Scenarios
- 4. Strategy
- Business model environment
- Evaluating business models
- Business model perspective on blue ocean strategy
- Managing multiple business models
- 5. Process
- Business model design process
- Outlook
- Afterword
- Where did this book come from?
- References.
- Notes:
- Description based on print version record.
- Includes bibliographical references (p. 276).
- ISBN:
- 1-118-17362-7
- 1-118-65640-7
- 1-282-75629-X
- 9786612756290
- 0-470-90103-9
- OCLC:
- 701106546
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.