The science of influence : how to get anyone to say yes in 8 minutes or less! / Kevin Hogan.

Format:

Book

Author/Creator:

Hogan, Kevin.

Language:

English

Subjects (All):

Success in business.

Influence (Psychology).

Persuasion (Psychology).

Genre:

Electronic books.

Physical Description:

1 online resource (322 p.)

Edition:

2nd ed.

Place of Publication:

Hoboken, N.J. : John Wiley & Sons, 2011.

System Details:

text file

Summary:

Get customers, clients, and co-workers to say ""yes!"" in 8 minutes or less This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a ""no"" into a ""yes."" Every secret in this book has been rigorously tested, validated, and found reliable.Learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubbleMake people feel inst

Contents:

The Science of Influence: How to Get Anyone to Say ""Yes"" in 8 Minutes or Less! Second Edition; Contents; About the Author; Preface; Acknowledgments; Chapter 1: Influencing Others to Change; Chapter 2: The First Four Seconds; Chapter 3: The Delta Model of Influence; Chapter 4: Credibility: The Pivot Point of Persuasion; Chapter 5: The New Principles of Influence; Chapter 6: Introduction to Omega Strategies; Chapter 7: Framing Principles, Persuasion Techniques, and Influential Strategies; Chapter 8: Applying the Laws of Influence; Chapter 9: The Influential Secret of Oscillation

Chapter 10: Mind Reading: How to Know What They Are ThinkingChapter 11: I'll Think About It; Chapter 12: How Their Brain Buys . . . You!; Chapter 13: ""I Will Do the Work for You"": Magic Words That Unlock Minds; Chapter 14: The Power of Thinking without Thinking; Chapter 15: Influence in Sales and Marketing Online and in the Real World; Chapter 16: The Problem and Opportunity of Memory in Influence; Chapter 17: Women: Influencing Women to Buy; Bibliography; Index; Need a Speaker?

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786612816888

9780470880715

0470880716

9781282816886

1282816888

9780470880692

0470880694

OCLC:

678095616