Search engine optimization : your visual blueprint for effective internet marketing / Kristopher B. Jones.

Format:

Book

Author/Creator:

Jones, Kristopher B.

Series:

Visual read less, learn more.

Visual read less, learn more

Language:

English

Subjects (All):

Dreamweaver (Computer file).

Internet marketing--Handbooks, manuals, etc.

Internet marketing.

Search engines.

Web sites--Design.

Web sites.

Physical Description:

1 online resource (340 p.)

Edition:

2nd ed.

Place of Publication:

Indianapolis, Ind. : Wiley, 2010.

Language Note:

English

System Details:

text file

Summary:

A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides. Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search-engin

Contents:

Search Engine Optimization: Your visual blueprint for effective Internet marketing, 2nd Edition; Credits; About the Author; Author's Acknowledgments; How to Use This Visual Blueprint Book; TABLE OF CONTENTS; THE HISTORY OF SEARCH-ENGINE OPTIMIZATION; Chapter 1: Getting Started with Search-Engine Optimization; Choose a Topic; Find Your Target Audience; Set a Budget; Set Goals; Put a Team Together; Keep Up with Industry News; Attend an Industry Conference; Chapter 2: Keyword Generation; An Introduction to Keyword Generation; Select Keywords; Analyze Your Competition with Compete.com

Keyword Research with KeyCompeteKeyword Research with KeywordSpy; Analyze Your Competition with SEMRush; Using the Wordtracker Keyword Suggestion Tool; Using the Google Keyword Suggestion Tool; Research Keywords with Keyword Discovery; Analyze Keywords with Keyword Discovery; Filter Keywords with Keyword Discovery; Chapter 3: Creating Pages; An Introduction to Creating Pages; Choose Filenames; Optimize Title Tags; Optimize Meta Description Tags; Optimize Meta Keyword Tags; Create a Meta Robots Tag; Add Emphasis with Header Tags; Using Text Modifiers; Optimize Images; Create Links

Validate HTMLChapter 4: Basic Web Site Structure; An Introduction to Basic Web Site Structure; Find Web Hosting; Establish a Domain Name; Optimize for Multiple Browsers; Plan and Design a Web Site Structure; Link within Subject Matter Themes; Design a Sitemap; Create a Company Information Page; Create a Privacy Policy; Chapter 5: Advanced Web Site Structuring; An Introduction to Advanced Web Site Structuring; Create a Robots.txt File; Using the Nofollow Attribute; Structure URLs Correctly; Protect Yourself with an .htaccess File; Using Mod_Rewrite to Rewrite URLs

Redirect Non-WWW Traffic to WWWRedirect with 301 Redirects; Chapter 6: Creating Content; An Introduction to Creating Content; Write for People, Not Search Engines; Avoid Duplicate Content; Using Proper Keyword Density; Using Latent Semantic Content; Keep Content Current; Optimize Non-HTML Documents; Chapter 7: Creating Communities; An Introduction to Creating Communities; Create a Blog with WordPress; Create a Blog with Blogger; Create a Blog with Tumblr; Write Search-Engine-Optimized Posts; Make Your Blog Successful; Create a Community with vBulletin; Create a Community with phpBB

Make Your Forum SuccessfulAdd Reviews to Your Web Site; Chapter 8: Building Links; An Introduction to Building Links; Evaluate Competition; Evaluate Potential Linking Partners; Gather Link Intelligence with Linkscape; Acquire Quality Links; Using Effective Anchor Text; Link Directory Submissions; Article Directory Submissions; Community Participation; Request One-Way Links; Buy Links; Chapter 9: Using Google Analytics; An Introduction to Google Analytics; Create an Account; Install Tracking Code; Set Conversion Goals; Exclude Your IP Address with Filters

Exclude Traffic from a Particular Domain

Notes:

Includes index.

ISBN:

9786612756375

9781282756373

1282756370

9780470920626

0470920629

OCLC:

664571604