Social innovation, Inc : 5 strategies for driving business growth through social change / Jason Saul.

Format:

Book

Author/Creator:

Saul, Jason, 1969-

Language:

English

Subjects (All):

Social responsibility of business.

Social entrepreneurship.

Strategic planning.

Social change--Economic aspects.

Social change.

Genre:

Electronic books.

Physical Description:

1 online resource (248 p.)

Edition:

1st ed.

Place of Publication:

San Francisco : Jossey-Bass, 2010.

Language Note:

English

System Details:

text file

Summary:

Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and off

Contents:

Social Innovation, Inc.: 5 Strategies for Driving Business Growth Through Social Change; Contents; Introduction; Part I: THE NEW ECONOMICS OF SOCIAL CHANGE; Chapter 1: THE RISE OF THE SOCIAL CAPITAL MARKET; Chapter 2: RESPONSIBILITY IS NOT A STRATEGY; Chapter 3: CORPORATE SOCIAL INNOVATION; Part II: FIVE STRATEGIES FOR CORPORATE SOCIAL INNOVATION; Chapter 4: STRATEGY ONE: CREATE REVENUES THROUGH SUBMARKET PRODUCTS AND SERVICES; Chapter 5: STRATEGY TWO: ENTER NEW MARKETS THROUGH BACKDOOR CHANNELS; Chapter 6: STRATEGY THREE: BUILD EMOTIONAL BONDS WITH CUSTOMERS

Chapter 7: STRATEGY FOUR: DEVELOP NEW PIPELINES FOR TALENTChapter 8: STRATEGY FIVE: INFLUENCE POLICY THROUGH REVERSE LOBBYING; Part III: THE ROADMAP TO SOCIAL INNOVATION; Chapter 9: CREATING A CULTURE OF SOCIAL INNOVATION; Chapter 10: THE FORMULA FOR SOCIAL INNOVATION; Chapter 11: IMPLICATIONS OF THE SOCIAL CAPITAL MARKET; Notes; Acknowledgments; About the Author; Index

Notes:

Includes index.

Includes bibliographical references and index.

ISBN:

9786612816949

9780470892190

0470892196

9781282816947

1282816942

9780470892176

047089217X

OCLC:

678538057