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Case studies in marketing / Kanwal Nayan Kapil, Jaydeep Mukherjee.
- Format:
- Book
- Author/Creator:
- Kapil, Kanwal Nayan.
- Series:
- Pearson casebook series.
- Pearson casebook series
- Language:
- English
- Subjects (All):
- Marketing--Case studies.
- Marketing.
- Physical Description:
- 1 online resource (x, 111 p.) : ill.
- Edition:
- 1st edition
- Place of Publication:
- Delhi, India ; Chennai, India ; Chandigarh, India : Pearson, 2011.
- System Details:
- text file
- Summary:
- This book covers a wide variety of cases touching almost all aspects of marketing. The cases covered are based on companies like Nokia, LIC of India and Nestle and the design follows actual classroom teaching.
- Notes:
- Title from resource description page (viewed July 25, 2011).
- OCLC:
- 750328788
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