Brand rewired? : connecting intellectual property, branding, and creativity strategy

MLA

Chasser, Anne H. and Jennifer C. Wolfe. Brand rewired? : connecting intellectual property, branding, and creativity strategy. 1st edition. Hoboken, N.J. : John Wiley & Sons, c2010.

APA

Chasser, A. & Wolfe, J. (2010). Brand rewired? : connecting intellectual property, branding, and creativity strategy. 1st edition. Hoboken, N.J. : John Wiley & Sons.

Chicago

Chasser, Anne H. and Jennifer C. Wolfe. Brand rewired? : connecting intellectual property, branding, and creativity strategy. 1st edition. Hoboken, N.J. : John Wiley & Sons, c2010.