Twitter marketing for dummies / by Kyle Lacy.

Format:

Book

Author/Creator:

Lacy, Kyle, author.

Series:

--For dummies.

For Dummies

Language:

English

Subjects (All):

Twitter.

Internet marketing--Planning.

Internet marketing.

Internet marketing--Law and legislation.

Physical Description:

1 online resource (315 p.)

Edition:

1st edition

Place of Publication:

2009.

Hoboken, New Jersey : Wiley, 2010.

Language Note:

English

System Details:

text file

Summary:

An introductory guide to effectively using Twitter to grow your business! The field of social media marketing is exciting, cutting-edge, and...open to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for gaining insight on how to effectively use one of the most popular social media tools to expand the success of a business. In addition to covering the basics of Twitter, this easy-to-understand guide qui

Contents:

""Twitter Marketing for Dummies""; ""About the Author""; ""Dedication""; ""Author�s Acknowledgments""; ""Contents at a Glance""; ""Table of Contents""; ""Introduction""; ""About This Book""; ""Foolish Assumptions""; ""Conventions Used in This Book""; ""How This Book Is Organized""; ""Icons Used in This Book""; ""Where to Go from Here""; ""Part I: The Future of Twitter in Business""; ""Chapter 1: I Tweet, You Tweet, We All Tweet: Twitter and Your Business""; ""Understanding How Twitter Works""; ""Using Twitter in Your Business""; ""Marketing on Twitter""

""Chapter 2: Getting Started with Twitter""""Signing Up with Twitter""; ""Understanding Twitter Basics""; ""Twitter Software You Can Use""; ""Part II: Building and Implementing Your Twitter Marketing Roadmap""; ""Chapter 3: Combining New and Old Media Marketing""; ""Applying Old-School Marketing and Principles""; ""Working with New Media Tools and Techniques""; ""Tweeting to Find Warm Sales Leads""; ""Deciding What to Tweet About""; ""Chapter 4: Planning Your Twitter Marketing Strategy""; ""Setting a Destination for Your Marketing Strategy""; ""Implementing Your Plan""

""Chapter 5: Being Productive with Your Twitter Marketing Plan""""Creating a Time-Management Strategy for Twitter""; ""Using Third-Party Tools to Be More Productive with Twitter""; ""Making the Most of Your Time on Twitter""; ""Chapter 6: Measuring the Success of Your Marketing Plan""; ""Measuring Your Advertising and Marketing Efforts""; ""Tracking and Increasing Your Influence on Twitter""; ""Engaging Others on Twitter""; ""Part III: Devising Online Strategies for Twitter Marketing Domination""; ""Chapter 7: Building Your Personal Twitter Tribe""; ""Building Your Twitter Network""

""Quantity Over Quality""""The Pros and Cons of Auto-DMs""; ""Chapter 8: Leveraging Your Twitter Tribe""; ""The Power of the Retweet""; ""Tracking Your Followers by Using TwitterCounter""; ""Tracking When You Lose Followers with Qwitter""; ""Showing Your Followers That You Value Them""; ""Chapter 9: Reaching Your Customers""; ""Finding Your Customers on Twitter""; ""Empowering Current Customers to Spread the Message""; ""Driving Traffic to Your Web Site or Blog""; ""Understanding What Etiquette Has to Do with Twitter Marketing""; ""Chapter 10: Creating Quality Content on Twitter""

""Generating Quality Content""""Developing Your Story on Twitter""; ""Keeping Up with Trends on Twitter""; ""The Art of the Hashtag""; ""Part IV: Implementing Twitter Strategies for Offline Marketing Domination""; ""Chapter 11: Promoting to Attract Sales Leads""; ""Avoiding Interruption Marketing Tactics on Twitter""; ""Making the Most of Twitter Keywords""; ""Promoting Your Niche by Using Tweets""; ""Promoting Your Content Through Discussion""; ""Chapter 12: Improving Your Customer Service""; ""Can I Help? Twitter Customer Service from Comcast""; ""Empowering Your Customer Service""

""Practicing the Art of Listening""

Notes:

Includes index.

Description based on online resouce; title from PDF title page (ebrary, viewed July 22, 2016).

ISBN:

9786612362132

9780470585443

0470585447

9781282362130

1282362135

9780470585429

0470585420

OCLC:

608302667